By promoting your virtual event, you are increasing the chances of success for your event. You can use a variety of methods to promote your event, including social media, email, and creating a promotional website. Utilize all of the resources at your disposal to make your virtual event a success!
In this article, we'll cover:
- Why you should promote your event
- Promoting on social media
- Sending out promotional emails
Let's dive in and get started!
Why promote your virtual event
You've put in so much hard work to make your event a success, but if your promotion strategy is lacking you're leaving a lot of potential upside on the table.
When planning a virtual event, it's important to consider the many benefits that come with promoting it. By following a few easy tips and using some of the helpful resources available, you can make your event a huge success.
To get started, be sure to create a promotional website for your event. This website will house all of the information participants need to know about your event and how to join in. You can also provide links to social media pages and other online channels where people can find out more about your event.
There are a couple ways to create a promotional website: you can build your own website using a tool like Webflow or a custom-designed website, or you can use an event platform that includes a custom website. As an example, ConferenceTap's event platform comes with a built-in event website to promote your event.
You also want to make sure you have social media pages, like a Twitter account, to regularly post about your event from. This will keep participants up-to-date on everything happening at the event and help them plan their participation accordingly.
Finally, encourage people who might be interested in attending your virtual event to sign up directly on your promotional website. You could also offer a promotion code on your social media pages to help encourage people to sign up. You'll want people to sign up as early as possible for your event.
How to use social media to promote your virtual event
When promoting your virtual event on social media, it is important to be creative and use engaging visuals. You can use tools like Canva to help create eye-catching visuals without hiring a graphic designer.
Use hashtags to help promote your event and make it easier for people to find. Utilize all the features of each platform – for example, Twitter has hashtags and Instagram has Instagram Stories. Get creative with your promotion – think outside the box!
Send out promotional emails
Don't forget to develop a promotional plan for your email list subscribers. This involves sending out regular emails (at least once a week) leading up to the event with information about what the event is, why they should attend, and how to register. To promote your virtual event, send out regular emails to your subscribers. Make sure each email is engaging and includes a call-to-action so that your subscribers are encouraged to attend your event. Include information about the date, time, and location of the event, as well as any other relevant details.
Highlighting speakers in your email is a great way to increase excitement for your event and increase sign ups. You can highlight individual speakers by featuring them in your emails, or you can create a speaker spotlight series where you feature a different speaker each week leading up to the event. Either way, highlighting speakers is a great way to generate interest and excitement for your virtual event.
It's time to start promoting!
By promoting your virtual event, you are increasing the chances of success for your event. You can use a variety of methods to promote your event, including social media, email, and creating a promotional website. Utilize all of the resources at your disposal to make your virtual event a success!
